An Appraisal of Customer Relationship Management Strategies and Business Growth: A Study of Insurance Firms in Zamfara State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Customer Relationship Management (CRM) has become a cornerstone of business strategy, enabling firms to build stronger relationships with clients, improve service delivery, and foster loyalty (Peppers & Rogers, 2024).
Insurance firms in Zamfara State operate in a competitive environment where customer satisfaction is key to growth. Effective CRM strategies, such as personalized communication, efficient claims processing, and digital platforms, can significantly enhance business performance (Abdullahi & Musa, 2023).
This study examines the role of CRM strategies in driving business growth among insurance firms in Zamfara State.
Statement of the Problem
Many insurance firms in Zamfara State face challenges in retaining customers and driving growth due to poor CRM practices. Issues such as delayed claims processing, lack of personalized services, and inadequate communication channels hinder their ability to build long-term customer relationships (Yakubu et al., 2025).
Despite the importance of CRM, limited research exists on its application in the insurance sector in Zamfara State. This study seeks to explore how CRM strategies influence business growth in this context.
Objectives of the Study
- To analyze the role of CRM strategies in driving business growth in insurance firms.
- To identify the CRM practices employed by insurance firms in Zamfara State.
- To evaluate the challenges faced in implementing CRM strategies.
Research Questions
- How do CRM strategies influence business growth in insurance firms?
- What CRM practices are commonly employed by insurance firms in Zamfara State?
- What challenges hinder the implementation of CRM strategies?
Research Hypotheses
- CRM strategies significantly influence business growth in insurance firms.
- Personalized communication positively impacts customer retention and growth.
- Challenges in CRM implementation negatively affect business performance.
Scope and Limitations of the Study
The study focuses on insurance firms in Zamfara State, analyzing CRM strategies and their impact on business growth from 2023 to 2025. It excludes other financial institutions and firms outside Zamfara State. Limitations include limited access to customer feedback data.
Definitions of Terms
- Customer Relationship Management (CRM): Strategies and tools used by organizations to manage and enhance customer interactions.
- Business Growth: The expansion and improvement of a business’s operations and revenue.
- Insurance Firms: Companies that provide insurance services, covering risks in exchange for premiums.
Related Project Materials
Enhancing Critical Thinking Skills through Problem-Based Learning in Secondary Schools in Damaturu Local Government Area, Yobe State
Background of the Study
Critical thinking is an essential skill for students to develop in secondary school education. I...
STATISTICAL ANALYSIS OF BIRTH PATTERN
Abstract
This study examined the birth pattern in the Federal Capital Territory (FCT) using the University of Abuja Teac...
The Effect of Educational Reforms on Human Capital Development in Nigeria
Background of the Study
Educational reforms in Nigeria have been implemented as a strategic response to e...
THE INFLUENCE OF PROJECT SCOPE MANAGEMENT ON PROJECT OUTCOMES
Abstract: This research examines the influence of project scope management on project outcomes, with objecti...
ECONOMIC DEPENDENCY AND THIRD WORLD UNDER-DEVELOPMENT; NIGERIA EXPERIENCE
Abstract
This study examines the relationship between the third world countries and the western capitalist countri...
An Investigation of AI-Powered Digital Examination Invigilation in Federal University Wukari, Taraba State
Background of the Study
Digital examination invigilation powered by artificial intelligence (AI) represents a significant...
EFFECTS OF SKILL ACQUISITION ON ENTREPRENEURSHIP DEVELOPMENT
ABSTRACT
This study was carried out to determine the effect of skills acquisition in entrepreneurship development. The s...
The impact of influencer marketing on product sales in retail businesses: A case study of cosmetic stores in Kogi State
Background of the Study
Influencer marketing has emerged as a powerful tool for retail...
IMPACT OF DEREGULATION OF BROADCASTING MEDIA
Abstract
This study examined the impact of deregulation of broadcasting media on the people of Boripe L...
The influence of peer mentoring on the social development of students with disabilities in Mubi North LGA, Adamawa State
Background of the Study
Peer mentoring has emerged as a transformative strategy in fostering the social d...
